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CULTURE

Wicked at Electric Castle 2026

Date14 Jul 2026 AuthorAndrei Oprea Filed underCulture
Wicked at Electric Castle 2026
July 16–19, Bánffy Castle, Romania. Wicked is at Electric Castle this year with Burn Energy Drink. Two activations, one outfit up for grabs, and a grass runway.

Electric Castle runs July 16 to 19 at Bánffy Castle in Bonțida, Transylvania. 250,000 people. 10 stages. 24 hours a day. The Cure headlining against illuminated castle ruins at midnight. This is not a generic festival.

Wicked is there. We are going with Burn Energy Drink — the brand that has been building its identity inside nightlife and festival culture since 2001, the same spaces where Wicked operates. The fit is not forced. It is a shared territory.

The Shop

We will have a physical presence on site — a shop in the festival grounds where you can see the current collection in person, on the grass, in the middle of four days of continuous music. If you have been looking at the pieces online and have not yet handled them, this is the moment.

The Lock

One outfit. Value around 1500 lei. Locked inside a case with a cipher lock. The combination is somewhere at the festival. Find it, open the lock, the outfit is yours. No purchase necessary. No algorithm. No giveaway form. The straightest possible line between you and the clothes.

The Runway

We are setting up a treadmill on the grass. A camera. Lights. Everything you need for a red carpet moment — except the carpet, which will be the ground of a Transylvanian festival in mid-July. Come in your best outfit. Walk. The best look wins something from us.

This is not a standard brand activation. The treadmill on the grass is the point — the deliberate friction between the format and the setting, between a red carpet convention and a field in Cluj county. Dress accordingly.

Where to Find Us

We are at the Burn Energy Drink activation space inside the festival. If you are going to Electric Castle this year, come find the shop. The lock combination is waiting.

Electric Castle 2026. July 16–19. Bánffy Castle, Bonțida. We will be there.